I assume myself from the old school. And this applies to so many aspects. Like, the conventional kitchen, eating local, consuming fewer chemicals( by going natural) and getting my dresses stitched from the local tailor. All things sound familiar with the ’70s and ’80s born when we had limited resource but never felt the deprivation of any sort. The habit of buying handmade material for stitching is quite old. You may call it the fit issue or unaffordability in those times but things were quite simple. Not like today’s time when you need seconds to order the dress you’d love to wear. Technology and development have made our work easy. You don’t need to wait for anything for a longer time. It’s accessible to every corner and to every level. What you need is to filter out your budget and shop accordingly.
In my case, I do shop online from all these well-known brands who claim to be market leaders but nothing can satisfy me more than the local touch. My love for handmade fabric is quite old. Maybe more than two decades and how I ventured into every possible cloth market to get the best deal. Back then in Delhi, the place where you find the innumerable option of loose fabric and the skilled tailors who know how to make the best out of it. And I’m sure that dress won’t be like any other factory production which you might encounter someone in your office or community wearing the same dress. oops! The same-dress syndrome. Something which is quite embarrassing for me. Honestly, I would never like to be dressed similar to anyone around.
Also, the feel of the handmade fabric is always different in terms of comfort level. A fabric for all seasons. A fabric for all ages and fabric for all classes. I can never feel the same comfort in those readymade dresses, though I do wear those but not as 100% satisfied. The probability of fitting, color combination and fabric mix is always an issue. With the same logic, I’m always looking forward to those handcraft mela that keeps happening in every city. Those skilled craftsmen travelling across the country to showcase their finesse and the unseen beauty of fabric, educating many who don’t know about it. This is such a task!
Adding to it, the moment you buy any fabric from the local craftsmen or anywhere in India, you are indirectly supporting many people. First the artistic hands behind it, the ones who are into this business and making it accessible to the public. Then local tailor is again feeding his helpers with the work they do. The kind of industries that are indirectly involved in it. Like fancy buttons, laces, threads and many more. My point is while you might be spending double than readymade garment but look at the wider perspective. You are actually helping many and adding up unmatched elegance to your wardrobe. The only thing is that many find it tedious to shop and then following up with tailors but I assure you this is worth spending your time and money. Before lockdown, I’ve always waited for those exhibitions for handmade material but the lockdown has changed the entire scenario. Also, buying fabric is more about touch which is less practical in virtual shopping.
Trusting online brands for handcrafted fabric could be risky. As you spend much more on stitching and what if the fabric bleeds, shrinks or doesn’t up to the mark. Believe me, I tried few websites to find one. Something which I can always trust on, the professionalism and a commitment to the customer.
iTokri is one of those websites I trust blindly. The kind of fabric, colors, new additions, varieties and what all. I was appaled to see the kind of material they keep and since then I’ve been ordering almost every month. I never had those color bleeding problem. The fabric never shrank and whenever I wore those everyone around asked about it. So, the compliment is inevitable. The kind of satisfaction and love you create for your dress is indispensable. And iTokri makes it more worthwhile. At this point, I can get all those fabric on Itokri without giving a second thought about quality and diversification.